Websites
Built from scratch for one business, never dragged out of a template. Fast on every device, shipped in weeks, and handed over as code the client keeps for good.
Design and build →
Sound familiar
The week disappears
The week disappears
into work nobody chose.
The same report gets rebuilt by hand every single month.
Inquiries land at nine at night and get answered at nine the next morning, if they get answered at all.
The answer already exists, in a document nobody can find.
The website looks fine and still brings nobody in.
None of this calls for a bigger team. It calls for the right tool, scoped properly, and built for how one business actually works.
The difference
Scoped and built
Scoped and built
by the person who writes the code.
I scope the work, and I write the code that ships. Production systems in 2 to 4 weeks, owned outright by you, with support whenever it helps.
2–4Weeks per build
Off your plate
Hand over the work
Hand over the work
you never chose.
Every one of these runs on what your business already knows: your past emails, your pricing, your templates, your clients. The AI learns that first, so its drafts sound like you and its reports come from your own records.
- Email. Replies drafted in your voice, sorted by what needs you and what doesn't.
- Documents and RFPs. First drafts of proposals, bids, and reports, built from the ones you've already won.
- Invoices. Billing drafted from the job record, ready for your review.
- Insights. A plain answer to "how are we doing?" from your own numbers, on the schedule you pick.
- Outreach and marketing. Follow-ups, posts, and campaigns that go out on schedule.
- Second opinions. An adversarial review of a bid before it ships, and a read on what competitors say publicly.
Start here
One call.
One call.
One working answer.
The micro discovery is a single working session on your business. You get a map of where your hours go, the two or three jobs to hand over first, and a working draft of one of them.
- Price
- $750 after a free 20-minute call to see if it fits
- You get
- A time-back map, a ranked list of quick wins, and one working draft (an email reply, a proposal section, or a weekly report) made from your real material.
- Turnaround
- Within a week of the working session.
- Then
- Build the rest at a quoted price, or stop there and keep what you got.
Each system after that is its own fixed-price phase, from $2,500 to $8,500. Stopping after one phase is a normal outcome. See every price →
What comes next
Six ways
Six ways
to get the week back.
Every engagement starts as a conversation and ends as working software the client owns. Support afterward is optional. You own the code, and it keeps running with or without a subscription.
Getting found
People don't only search Google any more. They ask ChatGPT who to hire. Sites get built and structured so both kinds of search can find a business, understand it, and recommend it by name.
Websites and AI search →Company Brain
Every business runs on knowledge scattered across documents and stuck in people's heads. A company brain gathers it into one place staff can question in plain language. It also gives every AI tool working alongside the team the context to be genuinely useful.
The layer everything else builds on →Chatbots and agents
A chatbot on the site that answers like someone who actually works there. Agents that catch inquiries after hours, sort what comes in, and handle the work that should not wait until Monday morning.
Answer, triage, route →Winning and keeping clients
Catching inquiries the moment they land, following up without anyone having to remember, and bringing past clients back. Plus the social and advertising work that puts a business in front of people to begin with.
Capture, follow up, return →Reducing the burden of running your business
The administrative weight that quietly eats a week: re-entering the same data, chasing paperwork, rebuilding the same report every month. Each engagement finds where the hours actually go, then takes that work off the desk.
Start with a free working session →
The stack
What actually
What actually
gets installed.
The six above are the outcome. These eight are the parts that produce it. Each one is scoped, built, and handed over on its own, and most engagements install three or four rather than all eight.
Lead engine
Every inquiry lands in one place the moment it arrives, tagged by where it came from, with a first reply already sent.
Inquiries4 new
Kitchen refit, rough quote2 min
“Do you do bathrooms too?”14 min
Callback request1 hr
Referral from a past client3 hr
Quote request, garage conversionYesterday
“Are you taking work in October?”Yesterday
All four answered automatically. Average first reply: 47 seconds.
- You get
- A capture form, routing rules, and a first reply that goes out in under a minute.
- Plugs into
- Your website, email, phone, and social inboxes.
- Live in
- Two to four weeks.
Quote to close
Every open job on one board with the next action and who owes it, so nothing sits waiting on a follow-up nobody remembered to send.
Pipeline5 open
NewKitchen refitQuote due FriDeck rebuildSite visit booked
QuotedBathroomSent Aug 28GarageSent Aug 30
Follow upBathroomChase, 4 days quiet
WonLoft conversionStarts Sep 15FenceStarts Sep 8
Reminders fire on their own. Nothing goes quiet without someone hearing about it.
- You get
- A board of every open job, the next action on each, and reminders that fire without being set.
- Plugs into
- Your CRM, or a new one if there isn't one yet.
- Live in
- Two to four weeks.
First thirty days
A new client's first month runs on rails. The welcome, the intake, the access, and the kickoff each fire off the step before them instead of being remembered.
OnboardingDay 6 of 30
Welcome emailSent
Intake form returnedDone
Shared folder createdDone
Kickoff callTomorrow
First check-inQueued
Thirty-day reviewQueued
Six steps, none of them on anyone's to-do list. The sequence remembers.
- You get
- A sequence that runs a client's first month: welcome, intake, access, kickoff, and check-ins.
- Plugs into
- Email, your calendar, and wherever documents already live.
- Live in
- Two to four weeks.
Delivery line
The same path from signed to delivered every time, with each stage dated and visible to both sides, so nobody has to ask where a job stands.
Build 24Week 2 of 4
ScopeBuildReviewReviseHandover
Scope lockedDone
BuildIn progress
Client reviewQueued
Handover and trainingQueued
The client sees this page too. No status meeting required.
- You get
- One path every job follows, each stage dated, on a page the client can see.
- Plugs into
- Your project tracker, or a new one if there isn't one yet.
- Live in
- Two to four weeks.
AI teammate
Answers on the site and in the inbox that sound like someone who works there. It handles what it can, books what it's allowed to, and hands over what needs a person.
Site chat11:42 pm
Do you take same-day appointments?
Sometimes, when there's a gap. Tomorrow has 9:15 am and 2:30 pm open. Want me to hold one?
2:30 please
Held. Confirmation is on its way to your email.
Answered from your own material, after hours, with nobody awake. Escalates the moment it isn't sure.
- You get
- A chat on the site and in the inbox that answers from your material and books what it's allowed to.
- Plugs into
- Your website, inbox, and calendar.
- Live in
- Two to four weeks.
Operating hub
One place holding the documents, the decisions, and the current state of the work, answerable in plain language and readable by every AI tool working alongside the team.
WorkspaceAsk anything
Pricing sheet
Warranty terms
Supplier contacts
Install checklists
Past quotes
Care and handover guides
Site measure notes
Terms of engagement
“What's our warranty on installs?”
Two years on parts and labor, running from the install date, provided the annual service is booked.
Source · Warranty terms, p.2
Asked in plain language, answered from your own documents. With the page it came from.
- You get
- A searchable hub of your documents and decisions, answering in plain language and citing its source.
- Plugs into
- Your drives, email, and every AI tool the team already uses.
- Live in
- Two to four weeks.
The monthly report
Built one time, then it builds itself. The numbers pull straight from the systems that produce them and arrive on the same day every month.
SeptemberBuilt 6:00 am, Sep 1
41Inquiries
18Jobs won
92%On time
Mar
Apr
May
Jun
Jul
Aug
Sep
Sent to three people at six in the morning. Nobody touched it.
- You get
- A report that pulls its own numbers and arrives on the same day every month.
- Plugs into
- Whatever already produces the numbers, however scattered.
- Live in
- Two to four weeks.
Feedback loop
A short ask at the right moment, scored and tracked over time, so a client who is drifting shows up as a number well before they show up as a cancellation.
SatisfactionRolling 90 days
62
Promoters68%
Passives26%
Detractors6%
↓One account dropped from 9 to 6 this month. Flagged for a call before renewal.
10“Never once had to ask where anything was.”Sep 2
9“They talked us out of the expensive option twice.”Aug 28
6“Not what we approved, and it took three emails.”Sep 1
The ask goes out at handover and every quarter after. Two questions, ten seconds.
- You get
- A two-question ask at the right moment, scored over time, with a flag when a score falls.
- Plugs into
- Email or text, and wherever clients are already tracked.
- Live in
- Two to four weeks.
Sixty seconds
Where does
Where does
your week go?
Answer six quick questions and see which of the eight systems fit your business. No email needed to see them.
Your plan
Your first three systems
Nothing on my list clearly fits what you described. That's worth 20 minutes: bring it to a working session, and I'll tell you straight whether it's worth building.
- Nothing ships until you've tested it.
- You own the code outright.
- A fixed scope and a fixed price, agreed before any work starts.
Each system is a fixed price, agreed before work starts. Your plan page shows the range for each one, the total, and the first two weeks.
Your plan comes with you into the booking form. Picked by Jev from your answers, nothing invented.
From a client
“I love the new website. I just had a client reach out from two hours away and she said she found me using ChatGPT. I would never have gotten clients like this without this web presence.”
Jackie · bodibodega.com
The method
Find it. Fix it.
Find it. Fix it.
Own it.
01
Find it
A free 20-minute working session on your biggest time sink. We work on it live, and you leave the same day with a one-page plan or a quick demo, a fixed price for the first phase, and a straight answer on what isn't worth building.
02
Fix it
I ship work every week against a fixed scope, on your real data, so you see progress as it lands. I ran the working session, and I write the code, so no detail gets lost in a handoff. One home services build connected five lead sources to the company's CRM in four weeks.
03
Own it
Everything is delivered as owned code, on your own accounts, with documentation written for the team that inherits it. The second half of the fee is due only when the system passes the acceptance test you agreed to. Support is available by arrangement, and the system keeps running without it.
Questions
The ones that
The ones that
come up every time.
If something here isn't covered, the full FAQ answers every other question, and the free working session is the fastest way to get a straight answer.
Does anyone on the team need to be technical?
No. You describe the problem in plain language; I handle everything technical. The only real asks are about twenty minutes during discovery and your honest feedback once there is something to look at.
What does a project cost?
Every project is a fixed price. The Lead engine is $3,000. The other systems run from $2,500 to $8,500 each, and the free working session turns that range into one number before anything is agreed. Half is paid on signature and half when the system passes its acceptance test, so there is no hourly meter and no surprise at the end.
Is this going to replace people on the team?
No. The point is to take the repetitive, low-value work off their desks so they can spend their time on the parts that genuinely need judgment. The businesses that get the most out of AI use it to make a small team more effective.
How long does it take to build?
Most projects are ready two to four weeks after the discovery call. More complex integrations take longer. Nothing ships until you have tested it and are comfortable with how it works.
What if it isn't clear yet what's needed?
That is exactly what the free working session is for. Bring the biggest time sinks and the parts of the week that feel heaviest, and the outcome is a straight answer about whether AI helps, what it would actually look like, and what isn't worth building. No pressure and no commitment attached.
How is this different from hiring an agency?
No account managers and no handoff chain. You talk directly to me, and I write the code, which makes the work faster and removes the layer where detail usually gets lost. It also costs less, because there is no agency overhead priced into it.
Who owns what gets built?
You do, outright, including the code and the documentation. Nothing is licensed back to you and nothing stops working if you decide not to continue. Ongoing support is available because it is often useful, never because the work depends on it.
Do you work with businesses outside Chicago?
Yes. Everything here can be built remotely. I'm based in the Chicago area and work with clients anywhere. Discovery, check-ins, and demos all happen over video.
What happens after launch?
You are not handed a finished product and left with it. Ongoing management is offered so tools stay updated and keep improving as the business changes, and most clients take it. It stays optional, and the work is yours either way.
Who builds it
I'm Kevin.
I'm Kevin.
I build every system myself.
I'm Kevin Magnan, and AIpplied Labs is my company. I spent 10 years in management consulting, building data systems for states and some of the largest cities in the country, with more than $50 million in engagements. Before that, I worked in applied research, and I started out as a police officer.
Across all of it, the best results came from scoping the right problem and shipping the right tool.
Now I build that tool myself, end to end: websites, agents, company brains, and the automations that tie them together. I also teach how I do it, in the open, to more than 16,000 followers across TikTok, Instagram, and YouTube.
When you book a working session, you talk to me. When the work starts, I write the code. Nobody sits in between.
-
Public service
Police officer
Fast decisions on incomplete information, and a first-hand look at what a broken process costs the person on the other end of it.
-
Research
Applied research and data analysis
Research focused on measurable outcomes, building the reporting that showed organizations what was actually worth acting on.
-
Consulting
Management consulting
Large-scale modernization programs and data systems for states and major cities, with more than $50 million in engagements.
-
Now
Founder, AIpplied Labs
AI and web applications, internal tools, and automations, built for my own ventures and for client businesses. Projects ship in 2 to 4 weeks.
“Years spent watching organizations spend millions on technology that could have shipped in weeks, if someone had scoped it right. Running like a modern operation shouldn't take an enterprise budget.”
Kevin MagnanFounder, AIpplied Labs
I post the work as it happens: new builds, breakdowns, and the things that didn't work.
Start here
Run a better
Run a better
business.
Every engagement opens with a free 20-minute working session. We work on your biggest time sink live, and you keep what we make, whether or not the work goes further.
- 01 A reply within one business day, with two times to choose from.
- 02 A 20-minute session on your biggest time sink.
- 03 A one-page roadmap or a quick demo, sent the same day.